Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.
If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.
Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.
Whether that means analyzing keywords with the highest intent to your products and services, analyzing keywords with tenable levels of competition so you can rank near the top of the page, or simply analyzing search volume: identify the keywords across Google and Bing that can really make a difference in your account.
One other great feature our tool is equipped with is the ability to analyze keywords from your website. A website keyword analysis is the quickest way to generate keyword ideas directly from your product pages and content.
You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword research, the art of finding keywords that are longer and more detailed, is a great way to surface keywords that would be better for blog posts than online ads.
WordStream is a related keyword generator and keyword popularity tool in one: it will not only tell you the keywords that have the highest search volume, it will surface keywords related to your starting keyword that may be beneficial to your ad account or content strategy.
Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:
Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google's search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.
To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. Best part, all of it happens in a split of a second!
The advanced version of Keyword Tool, Keyword Tool Pro, provides on average two times more keywords in comparison to the free version and offers a handful of other useful features. You can find more information about Keyword Tool Pro and subscribe at this page.
You can quickly find and analyze thousands of relevant long-tail keywords with free or paid version of Keyword Tool and use them for content creation, search engine optimization, pay-per-click advertising or other marketing activities.
Unfortunately, data presented by Google Keyword Planner is meant to be used for paid advertising inside Google Ads platform. The keywords that you will find with this tool might be too generic and not very descriptive. In other words, barely useful for content marketing, blogging, or SEO.
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
Keyword Planner - is a tool created for advertisers and is not meant for content creation or SEO. Yes, it does contain valuable data about keywords such as competition, suggested bid, average monthly searches, etc.
But, at the same time, it will hide profitable long-tail keywords with thousands of monthly searches that can be used to create content for your website. Some digital marketing professionals think that it is done on purpose and helps Google to increase the competition and cost-per-click for a limited number of keywords.
If you want your website to get traffic from Google or other search engines, you need to make sure that it contains content created around the right keywords. What this means is that you should be utilizing words that your potential audience is already using while looking for similar content, products or services online.
The best way to discover these keywords, as it was proven by thousands of thriving websites and online businesses, is to use keywords from Google search suggestions as a base to create content for your website.
By creating content around the popular keywords that your audience is using to find information online, you are already giving great value to your website visitors. In return, Google will reward your web property with higher rankings which entail traffic increase.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
Our paid subscriptions - Keyword Tool Pro and Keyword Tool API fully support all Google domains and languages and provide very accurate search volume, cost-per-click and Google Ads Competition Data for keywords in all 192 supported countries, 50,236 individual locations and 46 languages.
If you are running pay-per-click (PPC) advertising campaigns and target your ads based on keywords that users type in Google, you know how important it is to select the right keywords for your campaigns.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
Keyword Lists will help you organize, track, and compare thousands of keywords side by side, empowering you to target the most effective keywords. Seamlessly add suggested keywords to an existing Keyword List, or create a new one on the fly. Moz Pro allows you to group keywords for you based on lexical similarity, which allows you to quickly find subtopics and pre-categorized clusters of search terms within the parent keyword. Once your Keyword List is created, Moz Pro will display search Monthly Volume totals, estimated available CTR for organic results, keyword Difficulty scores, and the distribution of rich SERP features appearing for the entire list. For better international SEO strategies, search for keyword suggestions and ranking keywords by country.
Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. This can help make your ads more relevant to people searching for what you offer.
Google Ads will try to replace this code with one of your keywords in your ad group ("dark chocolate", "sugar free chocolate", "gourmet chocolate truffles"), but when it can't, it'll use the word "Chocolate."
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.
Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers' needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?
Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you're not seen as authoritative in the space, or if a keyword's SERPs are loaded with heavy sources you can't compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.
I'm going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting. That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.
See those numbers in parentheses to the right of each keyword? That's their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword. To learn more about these sub-topics, we move on to step 2 ... 041b061a72